Our mission

We want to change the face of retail.

Two women posing in front of a sign that reads 'Selfridge & Co Limited, 2018'. One woman is wearing a black and white patterned dress, and the other is wearing a blue plaid dress with a red scarf around her neck.

We want to put the power back into the hands of small businesses by connecting them directly with a global audience of consumers.

We also want to:

💙 To highlight and champion the best, most talented makers.

💙 Our #ShopSmallSpreadJoy campaign to grow, and see consumers change their shopping habits to include small businesses more often.

💙 People to see that having your own successful business doesn’t have to be a dream; it can be a reality.

View our upcoming events

View our upcoming events